The ultimate guide to NFT marketing in 2022 + 8 case studies

how to promote nft for free

Cryptovoxels is accessible from both mobile and desktop browsers and is a cool place to hang out and browse art. At Decentraland, you’ll find some really cool mini-games, crazy digital architecture, some pretty fun gigs, and a ton of art. Both have completely different looks and feels that will make your virtual exploration random and exciting.

Owners of a collectible card also have an advantage in the new Bratz Lookz game. A new slice was released every week to promote one of the four new flavors. Fans who collected enough of the NFTs were given a chance at playing pong with the rapper.

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When investing in an NFT, the buyer usually wants to gain something other than the art itself. We can safely assume that many one-of-one fine art buyers may purchase an NFT for the art alone, but many holders want to know what additional benefits the NFT offers. This is why almost all successful digital collectibles come with excellent utility.

Do paid featured NFTs drop

Another way to get yourself out there is to team up with people to get more recognition. For most NFT artists out there, NFTs are their primary source of revenue for them, and that’s because they have already done their homework and promoted their NFT collections properly. In this article today, we’ll talk about everything related to NFT promotions — from why you should do it, to the best ways you can go on how to promote your NFT collection. When an upcoming NFT project collaborates with a larger one, this adds legitimacy to the emerging brand, in addition to promoting the NFT project to a larger community. Promotion collaborations can come in the form of NFT swaps (cross-community giveaways), Twitter Spaces, allowlist giveaways, and more. You may want to hire a ‘collaboration manager’ to seek out and organise NFT collabs.

project today

They include information on your social channels (Twitter, Discord, Website), release dates, and prices. Collaborate with influencers – leveraging the audiences of NFT influencers can expand your project’s exposure. You can find influencers on almost any social channel, but YouTube, Twitter, Instagram, and blogs are most popular for cryptocurrency. If you don’t know where to find NFT influencers, check out Coinbound’s articles on the best NFT influencers, popular NFT Instagram accounts, and top NFT blogs. Keep in mind that you may have to compensate influencers for promoting your NFTs.

It’s a win-win (although, bitcoin brokers keep in mind it’s not easy to get featured on these as they’re many artists and only 4-5 slots per week). Utilize Cross-Promotion tactics – It’s very common for projects to partner up and offer special promotions such as giveaways to people following both projects. This allows two parties to bring their communities together and generate extra social media buzz for an upcoming launch or existing collection. You should encourage users to like, comment, and share these posts in order to participate.

how to promote nft for free

For example, creating a teaser of their artworks and adding their social media accounts. For each of the stages in the buyer’s journey, you’ll need to create or culminate different types of content to persuade an individual to take the desired action. Growth marketing tactics are a great way to best forex crm solution forex crm system provider attract new leads and guide users through the entire buyer’s journey. Add utility to your NFT – Try to find ways to bring utility to your NFT to make them worthwhile investments. Lots of projects are utilizing NFTs for in-game content so holders can interact with their digital art in the metaverse.

  1. Build buzz around your NFT drop – if you treat your NFT launch like a grand affair, your audience will as well.
  2. Twitter is currently the most popular platform for promoting and selling your digital art.
  3. The illustrator and designer Oscar Liorens, who has sold seven of the eight works, says Twitter works wonders for showcasing a series.
  4. This helped him cultivate a community of fans who were interested in his work and more likely to bid on his NFTs.
  5. So, ensure you understand how you created your NFTs and the roadmap you’ll use.

So, if you can provide them with a good story or angle, there’s a good chance they’ll be interested in featuring your project. Common use cases include digital art, gaming items, and collectibles. But they can also be used for more practical purposes like tickets, loyalty points, and even digital real estate. If you’re looking for a more professional way to promote your NFT project, consider investing in a paid article on a website that is exclusively focused on NFTs. One of the best ways to promote your NFT project is to partner with an influencer in the NFT community. NFT collectors are more likely to take recommendations from well-known and respected figures in the community.

Their site offers a wide variety of information on NFT collections including their rarities, making it a great resource for pricing your NFT. They also have an upcoming NFT drops section with information on drop times, mint price, and social channels for new projects. The best platform for selling NFTs will likely depend on the type of NFT you’re selling. For example, if you’re selling digital art, how does bitcoin mining work you might want to list it on a marketplace like SuperRare or Rarible.


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